Vietnam’s pangasius dominates Middle East market

In the January-November period, Vietnam’s seafood exports to the Middle East reached USD 334 million, up 18% from the same period last year, contributing nearly 4% of the country’s total seafood export turnover. By year-end, the total value is projected to reach USD 360 million.

Pangasius and tuna lead the list of seafood exports to this region, making up 40% and 31% of the total value, respectively. Pangasius exports reached USD 134 million during the period, an increase of 13% year-on-year. Products such as frozen fillets, cuts, and whole fish remain highly popular due to their convenience and compatibility with local culinary preferences.

Tuna exports have also seen significant growth, totaling nearly USD 105 million, a 44% increase compared to 2023. Canned and pouch-packed tuna, particularly those preserved in oil or brine, are especially favored by Middle East consumers. These products recorded a 1.5-fold increase in export value during the period, driven by their ease of use and long shelf life.

While political instability and regional conflicts could disrupt supply chains and affect consumption, the Middle East presents vast opportunities for Vietnamese seafood exporters. Economies such as Israel, Saudi Arabia, the UAE, and Qatar are becoming key markets due to their strong demand for high-quality seafood products.

Moreover, the region’s stringent requirements, such as Halal certification, are pushing Vietnamese exporters to meet higher standards, which can enhance the reputation and marketability of Vietnam’s seafood products globally.

With robust economic growth and increasing consumer demand, the Middle East is poised to remain one of Vietnam’s most promising markets for seafood exports, offering both challenges and significant potential for expansion.

VFM