Vietnam’s LC Foods launches value-added sausages from export-grade fish fillets
Vietnamese seafood processor LC Foods has launched a new line of fish-based sausages made from export-standard fillets, signaling a shift toward higher-value processed products for the domestic market.
The company’s new “Bento” range includes quail and avocado sausages developed from pangasius and basa fillets sourced in the Mekong Delta, Vietnam’s largest aquaculture hub and the world’s top supplier of these species. By channeling export-grade raw material into domestic consumer products, LC Foods aims to diversify its portfolio and strengthen value creation beyond raw exports.
A key feature of the Bento sausage line is its premium filling, which includes stewed quail eggs – an ingredient more commonly found in high-end cuisine. LC Foods said its modern processing technology helps preserve the texture and flavor of quail during heating, offering a differentiated product compared with traditional sausage lines.
The company also highlighted the health focus of the new products. Made with white fish protein, the sausages provide Omega-3, vitamin D, vitamin B12 and essential minerals – aligning with growing consumer demand for nutritious, convenient and “clean-label” food.
LC Foods’ R&D team has also worked on reducing the characteristic fishy taste while maintaining nutritional integrity, aiming to appeal to younger Vietnamese consumers who may not typically prefer fish.
The Bento concept draws inspiration from Japanese cuisine, combining nutrition, convenience and aesthetics. LC Foods said its product development follows the “trendy & healthy” principle, targeting urban consumers who prioritize wellness but also seek diverse culinary experiences.
Beyond consumer positioning, the launch underscores LC Foods’ commitment to a closed-loop 3F (Feed – Farm – Food) model, ensuring traceability and end-to-end quality control from aquaculture to retail.
The company said the initiative reflects wider efforts among Vietnamese seafood firms to move up the value chain by developing processed, branded products for the domestic market, rather than focusing solely on bulk exports of raw materials.
VFM
