Vietnam’s squid and octopus exports continued to post strong gains in the first 10 months of 2025, even as processors grappled with tight domestic raw material supply. Robust year-end buying in key Asian markets pushed October export revenue to the highest monthly level so far this year, highlighting accelerating demand for ready-to-eat and convenience items.
By the end of October, Vietnam had shipped USD 627 million worth of squid and octopus, up 19% year-on-year. October alone generated USD 83m, a 25% jump from both September and the same month in 2024. Despite persistent raw material shortages, processors kept export volumes steady by shifting production toward higher-value convenience products.
East Asia and ASEAN accounted for a combined 94% of Vietnam’s total export value. South Korea remained the largest market with a 38% share, followed by Japan at 23%. Thailand continued to stand out with 39% growth over the first 10 months, fueled by heavy demand for dried and grilled ready-to-eat squid.
Consumer preferences in these markets have moved sharply toward convenience items such as dried RTE squid, semi-dried squid and pre-processed octopus, now a key driver of Vietnam’s export momentum.
Vietnamese exporters are securing higher margins, typically 20-30% above raw products from dried squid snacks, semi-dried squid and boiled frozen octopus. Should raw material supplies stabilize, shipments could climb a further 10-15% in Q4 2025 versus Q3. Thailand is expected to remain a standout destination given its rising appetite for instant squid products.
Industry sources noted potential headwinds in 2026 if Vietnam fails to resolve the EU’s IUU yellow card and a possible U.S. MMPA “red card”. Exporters may need to double down on stable, high-growth Asian markets, including South Korea, Japan and Thailand while expanding HS16 processed lines to lift value.
Vietnamese producers are also being urged to strengthen certification systems and tighten traceability compliance to secure market access as trade requirements tighten.
VFM
